Arguments Essay Example | Topics and Well Written Essays - 500 words

Arguments - Essay Example The beaches in San Diego are beautiful and famous, and the city has several other attractions such as zoo, wild Animal Park, Sea World, and Balboa Park with all the museums. Similarly, this beautiful city is distinguished for the availability of world-class goods and services, and it is one of the richest and safest cities in the United States. It is important to realize that Forbes magazine has rated San Diego as the fifth-wealthiest city in the United States and the 9th safest city in the top 10 list of safest cities in the nation. (Clemence) The city was also rated in 2006 as the fifth-best place to live in the United States, and there are several favorable conditions for happy and peaceful living in the city, including the weather, the beaches, opportunities for cultural events, availability of world-class goods and services, etc. Therefore, it is indubitable to claim that San Diego is a great place to live in. In a reflective analysis of the favorable conditions to live in San D iego, it becomes evident that the city is blessed with comfortable weather, the beaches, opportunities for cultural events, etc. The weather of the city, which is comfortable year round, is the most important reason to claim that it is a great location for happy living.

Strategic Management Assignment Example | Topics and Well Written Essays - 2250 words

Strategic Management - Assignment Example The price-based strategy is further divided into two strategies, one is the no frill strategy and the next is low price strategy. The ‘no frill’ strategy is a combination of low price, a low perceived product and also services and focus on the price sensitive segment. In the case of low price strategy, it seeks to achieve lower price as compared to its competitors and at the same time try to maintain a similar product to those of that of its competitors. If a business unit decides to achieve a competitive advantage through a low price strategy, it gets an option of two choices, firstly to identify and focus on a segment which is unattractive in the eyes of the competitors and in a way avoid the competition and secondly competition based on pricing. The next strategic choice is the differentiation strategy which aims to provide products the offers which tends to benefits differently from that of its competitors and which is valued by its customers. The main aim is to achieve a competitive advantage by adopting the differentiation approach. Differentiation approach can be attained either through hybrid strategy or focus strategy. In hybrid strategy, the firm simultaneously seeks to achieve differentiation and also a price lower than its competitors. In focus strategy, it tends to provide a high perceived product which benefits a premium price for a niche market segment (Johnson 2008, p. 245-251). Toyota the largest manufacturing company in the world has adopted the hybrid strategy.

What humans need to survive

What humans need to survive While doing research for this paper I learned a lot about myself that you will not necessarily know about. For this assignment I had to dig deeper to fine answers and be able to give feedback on my findings. I discovered what the world depends on and how the hierarchy of needs are evident in our everyday lives. This project clearly explains my opinions on the human needs and wellbeing of the world and myself. Many questions are asked and answered from many perspectives, including my own. In this project, it explains mostly about the needs of people and how designers have influenced these needs to meet the needs of humans. I researched the shopping trolley and interesting facts about the shopping trolley and how it is a metaphor for my life and myself. I mention the world and myself on how we as humans have a status that we have to maintain, and a style and taste that comes with it. INTRODUCTION: In this research paper I will discuss what humans in this world need in order to survive. As a designer I will look at how the designers hierarchy of needs satisfies problems we as humans face on a daily basis. We as designers need to be able tackle a problem and find a rational solution. I will also discuss how we as designers meet the needs of humans across the globe, as well as the history of the trolley. In our everyday life, humans all have a very different personal perception about certain things, for example taste and style and status. All humans have different opinions on these topics and throughout my research paper I will explore all these opinions as well as my own. I will also discuss my perception of this project and how it has opened my mind to different things as well as learn certain things about myself I did not know. Aim: To consider other people, their needs and wellbeing, understanding the role of designers in relation to needs and the world, understanding the effects of psychology branding and media manipulation in design and to explore the phenomena of taste and status in the world. Scope: à ¢Ã¢â€š ¬Ã‚ ¢ What do we need to survive? à ¢Ã¢â€š ¬Ã‚ ¢ Are designers meeting these needs? à ¢Ã¢â€š ¬Ã‚ ¢ What is the effect of design on human needs? à ¢Ã¢â€š ¬Ã‚ ¢ How did the shopping trolley come into existence? à ¢Ã¢â€š ¬Ã‚ ¢ Who designed it? à ¢Ã¢â€š ¬Ã‚ ¢ Why does the trolley look the way it does? à ¢Ã¢â€š ¬Ã‚ ¢ What else is the trolley used for, other human needs? à ¢Ã¢â€š ¬Ã‚ ¢ Is taste a personal perception? à ¢Ã¢â€š ¬Ã‚ ¢ What constitute style? à ¢Ã¢â€š ¬Ã‚ ¢ Why do people crave status? à ¢Ã¢â€š ¬Ã‚ ¢ What is your perception/view about the above questions/ discovery? What do we need to survive? From looking at Maslows ideas as well as many of my own I have come to a conclusion of what I need in my everyday li8fe in order to survive. These are the things that I need for my survival on every level of the Maslow pyramid in both the needs of a person and a designers needs. Breathing, food, water, sleep, homeostasis, excretion, internet, coffee, cigarettes, money, petrol, shelter, electricity, car, TV, inspiration, phone, friends, family, safety of employment, resources, morality, health, property, no crime, insurance, love, knowing myself, caring for other people, being a good person, self-esteem, self-confidence, a sense of achievement, self-respect, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts and happiness and individuality. Are designers meeting these needs? Designers have a role in society to make things usable, colourful, attractive to the naked eye, to create value, beauty, new possibilities, empower people to do more and be better. I believe that designers do meet these needs. That is one of the many reasons that marketing and advertising is so influential and why people give into advertisements so easily. Designers make things look enticing and very appealing. Using neuromarketing and propaganda designers get hold of the viewers senses making the product irresistible and a must have in the viewers eyes. Designers do indeed meet these needs as we are always satisfied with our needs and the presentation of these needs. What is the effect of design on human needs? The effect of design on human needs, makes life for human a lot easier by creating different product that can help those certain needs; this can help people with achieving and bettering their needs. This allows people to understand and help others meet their own needs and design effect human needs drastically because it creates opportunities for people and helps them understand that they needs can be meet but they need to be willing to achieve they needs in many ways. For example designers play with our senses, our insecurities and our minds. An alarm system is only pleasing because it plays on our insecurities as South Africans that there is crime and this might stop it from affecting us. Many products are generally picked by the most exciting packaging and the most popular branding, like clothing and many other products we buy on a regular basis without really giving it any thought at all. Even food is judged for its quality by its name brand and its packaging. How did the shopping trolley come into existence? The shopping trolley is a cart supplied by a shop, usually a super market such as Pick n Pay or Checkers, for customers to put the items they wish to purchase in. this helps them to not have to juggle all their items in their hands. The first shopping trolley was introduced in June 1937 by Sylvan Goldman who was an owner of the Piggly Wiggly supermarket chain in Oklahoma City. Goldman saw the need for a way for his customers to move around more groceries which lead to him developing the idea of the trolley. Since Goldmans first idea of the shopping cart others have progressed it to better suit society. Goldmans first idea of how the shopping trolley should look was a wooden folding chair, a basket on the seat and wheels on the legs. Goldman and one of his employees, Fred Young, began to better the invention which lead to a metal frame that held two wire baskets. Others have tried to better Goldmans invention however have not succeeded. Goldman became a multimillionaire with this idea and continued to modify it such as making it bigger and better. (Unknown Author, 24 April 2007) Who designed it? In 1936 a man by the name of Sylvan Goldman designed the trolley with help from a friend of his, named Fred Young, he was a mechanic, there was another shopping trolley invention at that time and it was invented by. (Unknown Author, 24 April 2007) Why does it look the way it does? Most trollies in society today are made of metal or a combination of metals and plastic.(Unknown Author, 24 April 2007) They also come in many shapes and sizes. Designers have made modifications over the years to suit a variety of different customers. For example some shopping carts have been designed to carry a child. You also now get electric mobility scooters with baskets designed for the elderly or disabled. Due to the fact that children have been injured while in a shopping trolley some have been made with seats that resemble those of a car seat that a child can be strapped into. This enlarges the usage as it can carry your child and your groceries, leaving your arms free to shop. A trolley usually has for wheels and typically the two in front are swivel wheels in order to make pushing the trolley around easier. This helps to turn the trolley in the direction of your choice. What else is the trolley used for, other human needs? The trolley is used in the physiological need and people need food and the collection of food is done in a trolley, people use them to carry items for example a hobo, uses it to carry all of his personal belongings for his that trolley fulfils a basic need. Trollies are used for recreational uses, as a racing car, a trolley is changed into a car that can be pushed down hills, for some people that fulfils a basic need of exercise and entertainment Is taste a personal perception? Taste can be seen in two completely different ways. Taste is when you taste food but taste is also your personal taste in anything physical. Fashion is a good example of someones taste. I believe taste is a personal perception because everyone sees things differently and thinks different looks and styles are attractive and exciting. What constitutes style? Style is someones own personal funk and style mixed with their personality. It is the look and feel of a person and how they act and react to different situations. Why do people crave status? All people in the world wish or believe to be better than the person next to them, so we as human beings all crave status in some way or form. There are many types of status which are: luxury good we all think we need better cars, or the most expensive brand or the most expensive watch or anything that is top class luxury, we are falling into the trap of the status seeker. When you feel better than everyone else- depends on where you come from, people that believe they are tough and give off that whole style that is a status. There are many was that can be defined as a status these are the most that people feel, the way they feel and the way they act determined they status. What are my perceptions on the above questions? While answering these questions, I realised that many people have many different perceptions, I also realized that people disregard individuality, but it is individuality that drives design and creation of new ideas. Although we all have some needs in common which can be regarded as basic needs for humans. We also have other needs which may be very important to one person and not very important to another. My discoveries: I discovered many things on my journey through this assignment. Every person has their own views and personality which creates individuality. This makes them the person they are and we must respect each others differences because although we have the same basic needs these are still interchangeable from person to person. Each person is completely different to the next as a result of many factors including nature and nurture. Furthermore, designers are very influential in the world we live in today and help to make our needs more appealing and they help to create some new needs for us as well. Designers do their job outstandingly. I also learned to think outside the box which is very necessary as a designer to open up creativity. Indeed, it can be seen that I am much like a trolley in the way that trolleys have changed their look and even their shape over time much like I have grown and changed as years of my life have passed since my birth. I will continue to change and expand my knowledge and possibilities much like the trolley has and will continue to do. I am who I am because of many factors including nature and nurture and these factors will continue to mould me for the rest of my life. I will move around and help people carry their burdens and I will continue to try and help people in the best way that I can. Conclusion In conclusion to this project I have found out that many people have excluded Maslows hierarchy of needs and have rather switched from the basic needs to the more material objects. Designers have made it possible for us to use our needs to the best of our advantage and use them to help us, for example they have design a transport system, this allows us to get financial stability and they have created stable houses which allowed us to live in good houses and have shelter.

The Character of Yolanda Garcia in How the Garcia Girls Lost Their Acce

The Character of Yolanda Garcia in How the Garcia Girls Lost Their Accents and !Yo!  Ã‚        Ã‚  Ã‚   Julia Alvarez develops the character of Yolanda Garcia in some different and similar ways in her two books How the Garcia Girls Lost Their Accents and its sequel !Yo!. The reasons for the differences in the two characterizations of Yolanda is that there is almost no continuity concerning her character in the two books-meaning that all the specific details of Yolanda's life given to the reader in the first book are different (not continued nor elaborated upon) in the sequel. It was almost like reading about two different characters that just happened to have the same family and happen to have immigrated to the United States from the Dominican Republic. For example, in the first book Yolanda goes to graduate school, becomes a teacher, and only shows interest in writing poetry. She also marries a man named John after having fallen in love with a young man named Rudy in college. In the second book Yolanda does not go to graduate school, in fact, she almost does not get her b achelor's degree because she elopes with a young man named Darryl Dubois. She does become a teacher, but she publishes mainly prose-short stories and novels-not poetry. Whereas, the similarity in the two different characterizations of Yolanda is that she is definitely assimilated to American culture, yet her Old World values and lifestyle also influence her.    In both books it is clear that Yolanda has successfully assimilated to American culture. Unlike her parents-first generation immigrants-who never gain a complete mastery of the English language, Yolanda masters the language and excels in school. In the second book, one of her college professors has the f... ...Old World roots and that its traditional values still have a significant impact on her. Yolanda must continually reconnect with her Old World roots to fulfill her destiny of passing on her family's heritage/story to future generations.    Works Cited Primary Sources Alvarez, Julia. How the Garcia Girls Lost Their Accents. New York: Plume, 1991. - - - . !Yo!. New York: Plume, 1997. Secondary Sources Alvarez, Julia. Something to Declare: Essays. New York: Plume, 1998. Barak, Julie. "'Turning and Turning in the Widening Gyre': A Second Coming into Language in Julia Alvarez's How the Garcia Girls Lost Their Accents," MELUS Spring (1998), http://www.findarticles.com/cf_0/m2278/1_23/53501904/print.jhtml. Accessed 04/07/2001. The Author Project. "Julia Alvarez." http://ahs.aps.edu/authorproject/juliaalvarez.html. Accessed 04/07/2001.   

Mentoring Student Nurses in Theatre Essay

The Operating theatre is an alien environment for students and may be deemed hostile and uninviting. The role of mentors in such a specialised environment is to encourage interaction rather than passivity and utilise every learning opportunity that exists. Students should be encouraged to reflect on those experiences in a structured manner, to assist in their development of meaningful reflection, which is a valuable tool for throughout their career (Quinn 2000). The aim of this assignment is to critically analyse and reflect upon an innovation, that relates to learning and assessing in the practice environment of theatres. The learning outcomes 1, 2 and 4 will be the focus for this assignment because I feel they are the most relevant for reflecting on my innovation as they cover the Importance of the student and mentor relationship in relation to their learning experience, the opportunities and limitations to learning in practice and the evaluation of learning theories and teaching strategies to facilitate the integration of theory and practice. The innovation was a learning package titled ‘Airway equipment & techniques in the theatre setting†. The pack was designed to be a basic insite into the different pieces of equipment and the techniques used and was presented to a second year student nurse, as part of a teaching session. Bruner (1961) explains that when presenting new information to students, the way the material is structured is important to overall learning. He believed that if students understand the basic structure of a subject they will find out much of the finer detail themselves. Spouse(2001) recognised that observation can aid in increased understanding, whilst practice can increase competence, provided the necessary knowledge is in place, in order to facilitate comprehension. I believe that understanding the basics of airway management is a valuable and transferable skill that the student can utilise in any clinical setting. Quinn (2000) who formulated a student-centrered approach to learning, visualising the mentor as a helper and facilitator for and providing of, resources for learning, being someone who shares feelings as well as knowledge with their students. Before introducing some of the techniques and equipment used in airway management, i knew it was important to discuss with the student their level of knowledge and experience. Airway management may be an area that they believe is unique to the theatre environment. In discussion with the student prior to the teaching session, i explained that in every clinical area there is an emergency resusitation trolley, consisting of a defibrillator, emergency drugs and one of the essential components on each one is an airway tray, each containing the equipment that is described in my innovation. During our conversation it was established that during their previous placements, no aspects of airway management had been covered. On previous placements they had been shown where the emergency trolley was kept, but there had not been any formal teaching to familiarise them with the components. Airway management and equipment was therefore not something they felt they understood very well, despite this they showed a keen interest in learning more about the them, acknowledging that although specialised, airway management skills are highly transferable to any setting. Welsh and Swann (2002) believe it is essential to assess a students prior knowledge as this establishes a baseline for development and is a prerequisite for planning future learning. By making the time to discuss the students previous learning experiences at the beginning of their placement, it gives an opportunity for the mentor and student to develop the learning outcomes that need to be achieved and discuss how they wish to achieve them. Learning, according to Rogers (1983) is based on three key factors that exist in the relationship between mentors and students. The first factor being genuineness, were the mentor should come across as a ‘real person’, therefore able to develop a normal relationship with their student. I feel that by welcoming my student to theatres I achieved this. Trust and acceptance, being that the mentor should see and accept their student as an individual, that is worthy of their care and respect. Finally, the empathatic understanding by the mentor, by being able to see things from the students perspective and act appropriately in response to this. Smith (1992) supports that student nurses feel better able to care for patients when they feel cared for by their mentor and clinical staff. After the teaching session the student kept the learning pack to use as a source of reference, for throughout their placement, when observing the equipment being used in everyday practice. To assess the effectiveness of the innovation the student was asked to complete a questionnaire, to evaluate what they had learned from being provided with the pack, as well as an evaluation form to help me understand how the student felt about the teaching session. I felt comfortable throughout the teaching session and the student asked questions openly, which I encouraged them to do. Allen (2005) stated that a good mentor should be open and honest as well as be able to take advice and criticism. According to Neary (1997) and Gray and Smith (2000), most students believe that a successful assessment outcome depends on having a good working relationship with the mentor. A mentor should support the current version of the Nursing and Midwifery Council (NMC) standards (2008b) and note that there are several reasons for supporting learning in practice: ‘to provide support and guidance to the student when learning new skills, applying new knowledge and transferring existing knowledge and competence to a new context of practice’ (pg 36); to act as a resource; to manage the learning; and to observe the practice to ensure outcomes and competencies are met (as defined by the NMC). Whilst these standards are mainly aimed at student nurses the term ‘student’ could be applied to those learning, even when they are registered nurses as they are participating in lifelong learning. Students feeling welcome and valued when they arrive will assist with their learning throughout the placement. According to Quinn (2000) identifying the learning needs of the student is best approached at the beginning of the placement. How students interact with the learning environment is important, particularly in the context of life long learning and continuing professional development. As in all specialised areas there are procedures that need to be understood and learned as the student progresses along the professional curve. ( Radford and Hunt 1999). As a mentor in the theatre setting, I have learned to identify areas that could be improved for student learning, such as Techniques that are ‘every day’ to the staff as professionals and the jargon that they use, can be seen as bizarre and seemingly difficult to learn for the student. The idea was to produce an eye catching innovation . A visually attractive and an uncomplicated style of teaching was applied, using indicators for further study for future, current or past theatre placement students. This was to encourage self-directed learning (Ghazi & Henshaw 1998) and avoid over-whelming the student with too much information which may create anxiety and fear. An important aspect of reducing anxiety for students is their introduction to the placement area. This is something that every registered nurse can relate to because we can all remember being student nurses ourselves and can all recall our ‘good’ and ‘bad’ placements easily, the ‘bad’ often being when everything still felt unfamiliar sometimes weeks into a placement area. Swann (2005) identified that an essential component of the mentor/mentored relationship is communication. Hutchinson (2003) supports this by stating that an environment is not just the physical area but also the attitudes of staff. The student nurse on placement in theatres was introduced to firstly their mentor, who after a friendly introduction took the student to the locker room to show them where they could leave their belongings and get changed. Once changed into theatre scrubs they were taken through the department and in each area they were introduced to the staff and the allocated mentors for that area. The health and safety aspects of the department and the fire procedure was also explained. In theatres students have frequently commented on their initial anxieties when coming for a placement. Sampson (2006) carried out a study to identify why there was a shortage of student’s choosing theatres for a clinical placement. Findings suggest that there has been a dramatic fall in the number of students coming to work in theatres and students are not choosing this area due to fear and anxiety about this specialised, unknown environment. When anxiety is high, an individual is immobilised, perceptions are narrowed and learning is impeded (Meisenhelder, 1987) Positive ways to motivate and encourage learning is described by Sampson (2006) as making learning interesting, ensuring relevance to learners’ needs, reinforcing positive not negative aspects and giving students responsibility for learning. By providing the student with the learning pack, it allowed them to take some responsibility for their learning. Silen-Lipponen et al (2004) identified that students have difficulties combining theoretical and clinical knowledge in the learning process, but the perioperative environment can enhance student education by integrating theory, and practice and developing skills in reflection. These knowledge and skills are required by the NMC (2008) standards of proficiency for pre-registration nurses which state that; safe and effective practice requires a sound underpinning of the theoretical knowledge, which informs practice, and must therefore reflect breadth of practice and learning. Much evidence exists which suggests that the perioperative clinical area is an invaluable learning environment and it is essential that student nurses are aware of the learning opportunities available within this diverse clinical area (. Silen-Lipponen et al 2004) Factors that may inhibit learning for students can be described as internal or external in nature. The most common barriers have been identified by many authors (AshCroft, Foreman-peck 1994, Reece and Walker(2000) and Quinn(2000), they include pressure of time and workload, lack of support from the organisation and family. The learning pack was innovated and planned to assist myself in teaching and to provide the student with the most appropriate teaching for their level of learning. Before beginning the teaching session, i encouraged the student to openly ask questions, as the teaching session was based on explaining the contents of the teaching pack, which they would be using throughout their allocation. Scouse (2001) recognised that observation can aid increased understanding, whilst practice can increase competence, provided the necessary knowledge is in place to facilitate comprehension. Reece and Walker (2002) identified that our perception of learning will affect how we teach. Therefore before we explore how to teach, we must understand how people learn. Learning is a relatively permanent change, usually brought about intentionally. Jarvis (1983) highlighted three domains of learning that are important for any healthcare professional. Cognitive, affective and psychomotor show that learning can occur from teaching, study or the assimilation of information and skills as a result of experience. The clinical environment offers a challenge in relation to the choices of strategy available to facilitate learning. Oliver and Endersby (1994) suggest that most teaching in practice areas deal with skills, including interpersonal and management skills. The elements of the educational taxonomy considers that any learning topic has robe considered from three perspectives in relation to what a student has to learn. To apply these using a component of the innovation and given to a student nurse, with something such as teaching a student how to apply an oxygen mask to a patient, the psychomotor skill would be for the student to be able to select and open the face mask, correctly assemble and then connect it to the oxygen source, then document appropriately. It is not enough just to be able to assemble the mask and administer oxygen, for cognitive skills, the student should should also be able to understand why they are giving the patient oxygen, it’s effects and the correct observations. It should not be forgotten that receiving the oxygen is a patient. To be competent with affective skills the student must display the appropriate communication and interpersonal skills. Quinn (2000) stated that mentors can often tend to use strategies they find useful but must be conscious of the preferred learning style of the student. There are three main theories of learning, behaviourism, cognitivism and humanism. Each looks at learning from a different perspective. Along with learning theories it is vital to consider the mentor/student relationship and the learning environment, as these can help or hinder learning (Gray and Smith 2000). Behaviourism is the response gained from behaviour. Cognitive theory focuses on psychological processes that are involved in the acquisition, organisation and use of knowledge (knowles 1990). Austell (1987) advocated the concept of an ‘advanced organiser’. This is a strategy introduced in advance of new material for example, teaching theory before practising a skill. The student was taught the importance of knowing the correct airway management of the unconscious patient in the recovery room, this aided their understanding of which airway equipment or technique was used and why. The learning package and teaching session combined with a perfect learning environment within the theatre and recovery settings, allowed the student the opportunity to apply theory to practice. Fretwell (1985) stated that an ideal learning environment is seen as one in which the educational needs of the student are met. Along with knowledge of the learning domains, it also useful to consider the learning styles of the students. One of the most often cited model is that of Honey and Mumford cited in Howard, 1999, p 110) of the activist, pragmatist, theorist and reflector. Acknowledging these aspects, along with the use of different teaching strategies, Howard (1999) suggested enabling the learning to be adult-centred rather than following a teacher driven agenda. Noone (2009), on discussing a nursing curriculum, suggests that it should integrate three aspects: the cognitive/intellectual; the skills-base; and the ethical comportment/behavioural one. Whilst the one-off session about airway management can’t be compared to a full programme of education, it does, never-the-less, incorporate each of these aspects. There is knowledge of the anatomy and physiology, the use of airway adjuncts and the respect for dignity, by utilising good communication skills are all apparent. By accounting for learning theories, the learning environment, strategies for teaching and learning styles, I have been able to reflect on this experience and discovered areas I can make improvements or change. Theories of learning helped me to acknowledge the relevance of behaviours, knowledge, comprehension and feelings while teaching students, I will use this knowledge to further develop my skills in teaching. The fact that reflection takes place is important as it contributes to the continuing development of a practitioner and facilitates the development of effective practice (johns 2000). To reflect on my innovation i will follow the framework of Gibbs’ (1998) reflective cycle, which I believe is thorough and logical. I developed a learning package for student nurses to learn, understand and develop knowledge in the skills required for the different ways to manage a patients airway, within the theatre setting. The pack consisted of airway management equipment and techniques ranging from the most basic to advanced. I presented it to a second year student that was on placement in theatres. My aim was that the student would learn the basics of airway management, some of which they would be able to put into practice in the recovery room under supervision, such as removal of a patients laryngeal mask. Whilst i was developing the teaching plan and the innovation, I refreshed my own knowledge, making me feel more confident to present the session. The evaluation form that was completed by the student was very positive, I will therefore feel less apprehensive the next time I do a teaching session. The learning pack helped the student to become familiar with the airway equipment and techniques easily. Feedback from the student showed that the pictures and brief descriptions, provided enough information to enable them to recall that information, whilst observing the equipment and techniques being used in practice. This type of learning style could be associated with Dunn (1984) who describes the Visual, auditory, kinaesthetic (VAK) model. When a student nurse has a placement in theatre, the unfamiliar environment and uniforms can be quite daunting. Many things can can be done to promote a good learning environment that meets the needs of the learners. There is a need to help the students understand the learning opportunities available to them and give them support. The student was introduced to the theatre team, on the first day of their placement and I explained about the different routines compare with their knowledge of the ward placements they had been to. The student was initially very nervous, but by providing reassurances and familiarising them with the layout and routine for theatre, they soon settled into their placement and became part of our team. I asked the student following the teaching session to complete an evaluation form. I believe my teaching approach worked well and the student achieved all of their learning objectives. I am certain that during the students placement I maintained a professional but approachable attitude and encouraged them to ask questions when they felt they needed to. Overall I feel that I have learned that the foundation for being a good mentor is in building a good working relationship with the student. Achieving this will underpin every other aspect of being their mentor. Time spent working with the student should be utilised well with plenty of opportunity for discussions. Once a rapport has developed, as a mentor I should display insight into the students needs which will show a degree of empathatic understanding, which will make them more at ease. I now understand the significance of a conducive learning environment so that the student Feels comfortable in the unfamiliar setting and feels supported. The theoretical knowledge of learning theories and teaching strategies that I have gained will enable me to meet the requirements of each individual student needs.

Passive and Active Students

People go to school to get an education. What individuals make of school is what they are going to take with them when they are on there own and for the rest of their life. There are two different types of students, passive and active. Attitude, the amount of energy you put into your classes, and the quality of work determines the type of student you are going to be. Attitude is the first element that determines the quality of a student. A passive student is almost always negative. Normally his or her attitude is that they have something better to do then study; they just do not care about how well they do in the class. Often passive students tend to think that when they receive a poor grade, it is because the teacher does not like them. On the other hand an active student has a very positive attitude. He or She is a â€Å"go getter? often optimist always looking for the best in every situation. They try to learn as much as possible about what they are studying. The second component that helps determine the type of student is the amount of energy he or she puts into their work for their classes. A passive student is lazy. Since he or she†s attitude is poor, they tend to put only enough energy in to just get by. An active student does just the opposite they always study. They have their priorities straight. They make the time to study instead of going out and having fun. Such as not going out with their friends when they know that a quiz or test is coming up. They are usually willing to help others. Finally, the quality of work also determines the type of student. A passive student often turns in poor and unfinished work. He or She does not take time to fully understand the directions, so in turn the assignment will not meet the instructor†s standards. An active student tries His or Her best to turn in complete work on time. They strive for top-quality work, which they are proud of. By striving for good work that is what gets them a good grade. The type of student you are can be a major decision for the rest of your life. If you at a young age develop good study habits and really care about your work then you will benefit from it for the rest of your life. Not only when you are in highschool is this important, but if you continue into higher education. I am sure that it is everyone†s goal to be an active student. But it is all up to the student, hopefully He or She will realize how important it is. Knowing and learning the components that it takes to be either a passive or active student. Passive and Active Students People go to school to get an education. What individuals make of school is what they are going to take with them when they are on there own and for the rest of their life. There are two different types of students, passive and active. Attitude, the amount of energy you put into your classes, and the quality of work determines the type of student you are going to be. Attitude is the first element that determines the quality of a student. A passive student is almost always negative. Normally his or her attitude is that they have something better to do then study; they just do not care about how well they do in the class. Often passive students tend to think that when they receive a poor grade, it is because the teacher does not like them. On the other hand an active student has a very positive attitude. He or She is a â€Å"go getter? often optimist always looking for the best in every situation. They try to learn as much as possible about what they are studying. The second component that helps determine the type of student is the amount of energy he or she puts into their work for their classes. A passive student is lazy. Since he or she†s attitude is poor, they tend to put only enough energy in to just get by. An active student does just the opposite they always study. They have their priorities straight. They make the time to study instead of going out and having fun. Such as not going out with their friends when they know that a quiz or test is coming up. They are usually willing to help others. Finally, the quality of work also determines the type of student. A passive student often turns in poor and unfinished work. He or She does not take time to fully understand the directions, so in turn the assignment will not meet the instructor†s standards. An active student tries His or Her best to turn in complete work on time. They strive for top-quality work, which they are proud of. By striving for good work that is what gets them a good grade. The type of student you are can be a major decision for the rest of your life. If you at a young age develop good study habits and really care about your work then you will benefit from it for the rest of your life. Not only when you are in highschool is this important, but if you continue into higher education. I am sure that it is everyone†s goal to be an active student. But it is all up to the student, hopefully He or She will realize how important it is. Knowing and learning the components that it takes to be either a passive or active student.

Technology and Writing

Technology and Writing Technological advancement has led to great impact on writing. Like in other areas, advancement in technology has influenced the way people write both positively and negatively. Writing emails, chatting using social networking websites and writing short text massages have become day to day activities.Advertising We will write a custom essay sample on Technology and Writing specifically for you for only $16.05 $11/page Learn More Today computer has become the basic tool for writing. Instead of using pen and paper or typesetting, today people prefer to type their work using word processors. Word processors are the technology that has great influence on my writing process. I prefer to use word processor software when writing instead of conventional ways. In the paper, I report impact of word processors on my writing process. Using word processors has transformed my writing to a higher level. When using traditional pen and paper, I had to care more on mechanics o f writing than communicating my message. I paid undue attention to hand writing, spelling, sentence structure and other basic mechanics. By using word processors, I am able to concentrate more on writing rather than caring about my hand writing or trying to check up spelling in a dictionary. Word processors have allowed me to write at ease and improve on my critical thinking and writing. Before embracing word processors, writing seemed very complex. Before producing a final piece of writing, I had to go through many tedious steps including making an outline, writing a draft, editing and recopying the final draft. Using word processors has not only helped me to overcome mechanical difficulties in writing but also improve my attitude towards writing. Word processors have many advantages over conventional pen and paper or typesetting. The main advantage of using word processors is ability to edit work without having to recopy. Word processors make it easy to edit, enabling one to corre ct mistakes, add or remove ideas without having to rewrite a piece of work. Ability to rewrite my work without having to recopy motivates me to revise my work and therefore improve my writing skills. Unlike when using conventional ways, using word processor allows me to write quickly. Word processors have inbuilt support that make writing and editing to be considerably fast. Because of support provided by word processors, I do not worry much about style when using them but instead concentrate on communicating my message. Good writing is a process that can take many years to achieve. Practice and learning through mistakes are important to writing. Using word processors makes writing enjoyable to me and motivate me to practice the skill. Using word processors, I can retrieve pieces of writing written in the past and try to improve on them.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In ad dition to revisiting my work, work processors makes it possible to share my work with other people who can advice me on how to improve. In spite of many positive contributions of word processor to my writing, they have shortfalls. Sometimes I am not able to spot my mistakes in writing when using word processors. In addition, dependence on some tools in word processor such as spelling checker inhibits ability to do so without help. Technology significantly influences writing. Word processors are the technology that has great influence on my writing process. Using word processors enables me to concentrate on communicating my message rather than worry about mechanical difficulties. Using the technology I can edit or improve my work much easily than in conventional ways. Technology has become part of our life and adopting technology in writing is in order.

Augustus Rome essays

Augustus' Rome essays Augustus Rome; modern marvel in ancient times Throughout history the world has seen many a great empire rise and fall. Empires that have spanned the globe and dominated vast tracts of land as well the age in history from which they spawned. Many of these empires were famous for their capitols, crown jewels of the empires where the main power was centered and where the government was housed. Rome in the ancient Roman Empire was perhaps the greatest city of this kind. Perhaps reaching its full bloom under the reign of Octavian better known as Augustus. Under Augustus Rome underwent many changes. Rome was as much a bustling center of commerce and activities as any modern city of today. It was a place of great populous and architecture and commerce. It was a city of power and grandeur led by a man to match its strength. Augustus Rome was a city like no other. It held innumerable people in buildings the likes of which could not be dreamed. It was a city that ran efficiently with modern flair that seemed ahead of its time. Based upon what written records tell us and what we know through archeological study, Rome was a large city. How large is however difficult to say. Put simply most of what was once ancient Rome is buried beneath what is today modern Rome. Therefore it is difficult to know where the boundaries were. Any attempts to estimate the size in square meters of Rome is speculative at best when one considers the two most accurate estimates differ about 2 million square meters. We do however know that there were at least 46, 602 apartment houses and easily 1760 private ones. We do also know that while walls at it had once fortified Rome boundaries the wall became virtually unnecessary when Rome had reached its present size under Augustus it was simply to immense to fear invasion, Hannibal having been the last invader in 211 BC Also within the city existed the Praetorians, an elite group of the finest sol ...

Forming the Past Tense of Regular Verbs

Forming the Past Tense of Regular Verbs The tense of a verb suggests the time of its action- present, past, or future. We rely on the past tense to show that an action has already been completed. Adding -d or -ed to Form the Past Tense In the following sentences, the verbs in bold are in the past tense: Wallace moved into his new house last Saturday.Yesterday I visited him for tea. Both move and visit are called regular verbs because they have the same past-tense ending of -ed. If the present form of a regular verb ends in -e, we add -d to form the past tense: Wallace and Gromit move frequently. (present tense)Wallace and Gromit moved into their new house last Saturday. (past tense) If the present form of a regular verb ends in a letter other than -e, we usually add -ed to form the past tense: I visit Wallace and Gromit every Tuesday evening. (present tense)Yesterday I visited them for tea. (past tense) Note that a spelling rule comes into play with verbs ending in -y. If the present form of a regular verb ends in -y preceded by a consonant (for example, cry, fry, try, carry), change the y to i and add -ed to form the past tense (cried, fried, tried, carried): Wallace and Gromit carry the cheese and crackers into the kitchen. (present tense)Wallace and Gromit carried the cheese and crackers into the kitchen. (past tense) Because all regular verbs have the same -ed ending in the past tense no matter what the subject is, subject-verb agreement is not a problem. The Different Sounds of the -ed Ending Dont let the sound of an -ed ending ever trick you into making a spelling error when you form the past tense. While we do hear a d sound at the end of some verbs (for example, moved and visited), we hear a t sound at the end of others (promised, laughed). Also, if you have a habit when you speak of clipping off word endings, dont do this when you write. No matter what sound you hear or fail to hear when you pronounce a regular verb in the past tense, be careful when you write to add -d or -ed at the end. EXERCISE: Forming the Past Tense of Regular Verbs The first sentence in each set below contains a verb in the present tense. Complete the second sentence in each set by adding -d or -ed to the verb in parentheses to form the past tense. When youre done, compare your responses with the answers at the end of the exercise. Carrot Top uses unusual props in his comedy act. Recently he (use) a double-wide toilet seat.Halleys Comet appears every 76 years. It last (appear) in 1986.We rarely punish the children. However, we (punish) them yesterday for spray-painting the dog.Wallace likes knitting and reading the newspaper. Even as a boy, he (like) to invent things.Wallace enjoys Wensleydale cheese and a nice cup of tea. When he was younger, Wallace (enjoy) cheddar cheese.I usually purchase a season ticket from the box office. Yesterday I (purchase) a ticket over the Internet.Gromit graduates from college today. Last year he (graduate) from Dogwarts University.Please carry this invention upstairs for me. I (carry) it into the house.Mookie and Buddy cry when they are hungry. Last night they (cry) for over an hour.Gromit tries very hard to be helpful. He (try) too hard last week. ANSWERS:1. used; 2. appeared; 3. punished; 4. liked; 5. enjoyed; 6. purchased; 7. graduated; 8. carried; 9. cried; 10. tried.

What lessons could the Tsars government have learnt from 1891-1892 but Essay

What lessons could the Tsars government have learnt from 1891-1892 but have not - Essay Example The 1891-1892 crises brought a number of issues to the attention of Tsars government. On the same note, the crisis was full of lessons that the government learnt by the time the famine issue was alleviated. To start with, the government acknowledged that the society was facing a critical problem that directly affected the peasant. In this regard, the government became conscious that it had a critical role to play in addressing public welfare concerns. The Tsars government realized that public efforts that would address social, economic, and political needs in the society could not be one-man’s job. Cooperation and collaboration was essential in the process of ensuring that all the underlying issues in the context of the famine were addressed. Over and above this, no one was immune to the famine crisis. While the peasants suffered from hunger and lack of enough supplies, the government was being deprived of its due taxes that the peasants paid. The 1891-1892 famine crises were consequential in nature. In other words, one thing led to another; from lack of adequate grains to the emergence of diseases. In this respect, the government had to rethink its leadership and strategies. However, the issue of power and authority redistribution was still critical due to the fact the Tsars government possessed the ultimate power and authority over the peasants. This challenged the implementation of social changes even after the government had learnt the aforementioned lessons. On the other hand, the famine that hit Russia between 1891and 1892 was not necessarily a way for the government to learn all it needed to. Even after the famine problem was solved, the government was still lacking in terms of possible lessons that it could have learnt from the 1891-1892 problem. Concentration of power and authority was still eminent, a situation that it made it harder

Finance - Fixed Income Securities Essay Example | Topics and Well Written Essays - 1500 words

Finance - Fixed Income Securities - Essay Example The market participants usually consider the risk free investments such as government treasuries as well as other securities as bench mark to measure and compare the term structure of the different fixed income securities. Depending upon the nature of the relationship, different shapes of the term structure can be obtained in order to analyze how the interest rates are behaving against their maturities and how the market may respond to the future changes. Though above description may seem easy to follow however, determining the term structure exactly or with relative accuracy is really difficult. Different models have been developed to understand the term structure in better way and as such efforts by Vasicek and Cox- Ingersoll-Ross seem to be two of the most important theoretical advances ever made in this direction. This paper is divided into two parts, in first part, a detailed description of the Term Structure models of Vasicek and Cox- Ingersoll-Ross will be discussed along with their benefits whereas in second part of this essay, an analysis will be provided as to whether both the models can empirically be supported or not and which model is more suitable for empirical testing. Vasicke’s model is one of the earliest term structure models and is probably the first serious effort towards studying the term structure models from an academic point of view. Vasicke’s model is based on two basic assumptions while dealing with the term structure of the interest rates. First, it assumes that the whole term structure depends upon the given interest rates for a very short period of time. This interest rate is considered as the spot rate and as such the spot rates are considered as mean reversing in nature.(Beninniga & Czaczkes,2000). One of the most important characteristics of the Vasicke’s model is the fact that it is a one factor model and is a

What Should Eastern European Migrants to UK Do In Order To Be More Dissertation

What Should Eastern European Migrants to UK Do In Order To Be More Gainfully Employed - Dissertation Example What Should Eastern European Migrants to UK Do In Order To Be More Gainfully Employed? According to European Commission website (European Commission, 2011 http://ec.europa.eu/enlargement/5th_enlargement/index_en.htm), in May 2004 Poland, the Slovak Republic, the Czech Republic, Latvia, Slovenia, Lithuania, Hungary and Estonia joined European Union. The United Kingdom was only one of three European countries to allow the free migration of workers. The ability to work and to live in abroad made thousands of people leave their home and go to look for a better living in UK. Hull like other UK cities experienced rising number of immigrants coming from East and Central Europe. According to Department for Work & Pensions, the total number of immigrants coming to Hull between 2004-2008 from east and central European countries was 6.780. Most of the people coming to Hull are from Poland, Lithuania, Latvia. Migrant workers come with a broad range of qualifications and skills. They intend to choose low skilled jobs through recruitment agencies and take a low- income employment. This research will look into the reasons why migrant workers have a tendency to take vacancies in low skilled jobs market despite the level of skills they have. The immediate aims of this research are: †¢ To explore skills and qualifications of East European workers; †¢ To clarify primary obstacles faced by immigrants wanting to access better employment; †¢ To look into reasons why East European workers don’t adapt in English labor market. ... In order to achieve these aims, in the course of researching, a survey would have to be done to know the hopes and needs of Eastern European (EE) migrant workers in the UK. The laws and regulations affecting those Eastern European Migrant workers have to be scrutinized and summarized to see how they can affect their hopes and needs. The survey questionnaire should gather some information about their strengths and weaknesses as Eastern European Migrant workers. A review of their opportunities, rights, and privileges will then shed light on the usefulness of those strengths in the UK. Finally, in order that this formal research can contribute some insights to the existing body of knowledge about Eastern European Migrants in the UK, and to the improvements in productivity with the UK, an attempt to recommend plans will be done for the conversion of Eastern European Migrant workers at Hull into becoming more productive for the UK. Overview The UK government is committed to its Equality A ct 2010 which serves as an anti-discrimination law. It gives equal treatment in trying to access employment regardless of race, religion or belief, gender, civil status. By December 2010, the government (GEO 2010) â€Å"announced that it will bring into force section 159 of the Equality Act 2010 in April 2011. This will help employers achieve a more diverse workforce by giving them the option, when faced with candidates of equal merit, to choose a candidate from an under-represented group.† In 2005, Hull had a sluggish economy in 2005. Growth was low. Productivity was low. Earnings were low. So the Local Authorities of Hull developed a strategy and called it NDC or New Deal for Communities Sanderson, I., Green, A., and

Peotry Review Essay Example | Topics and Well Written Essays - 1250 words

Peotry Review - Essay Example The poet recalls the time the runner won a race, gaining him the public’s admiration, "Man and boy stood cheering by; And home we brought you shoulder-high". The poet relates this happy time to the present, where "Shoulder-high we bring you home; And set you at your threshold down". With this couplet â€Å"he compares the race to the funeral procession. The honor of being held high was endowed the first time for victory, and the last time for homage. The "threshold" represents the grave of the athlete, his doorway into the life after death. The reader is forced to consider the inevitability of death. He asks himself that whether the athlete is to be envied for dying so soon after his achievements, rather than being pitied for his premature death. Housman portrays the premature death of the runner as something desirable. â€Å"Smart lad, to slip betimes away† The poets tone is satirical as he congratulates the runner on his death. Later on the mood becomes forlorn with â€Å"Eyes the shady night has shut†¦Ã¢â‚¬ ¦Ã¢â‚¬  In essence the poem can be seen as either providing solace to those left behind by the runner’s death, by dwelling on the fact that in death the runner has achieved a different kind of immortality. An immortality in which his glory is preserved and not overtaken by better achievements of athletes later on. Or it can be seen as a lament by the friends and co-achievers of the runner who were left behind to age and see their glories fade and their â€Å"laurels† wither. Housman has used simple two syllable words which convey complex meanings. His lyrics express a Romantic pessimism in a spare, simple style. The form of the poem is a couplet, for two lines work as a unit. An example would be: "The time you won the town the race/ We chaired you through the marketplace/ Man and boy stood cheering by/And home we brought you shoulder-high." Metaphors are in abundance such as "roses,""garland,"and "laurel†, representing the short

Sociology Essay Example | Topics and Well Written Essays - 750 words - 7

Sociology - Essay Example Urged by his therapist to see his son, Bree and Toby then went on a journey that saw the development of their relationship, first, from being based into a mutual respect then into a father and son’s. Clearly, TransAmerica primary theme is that of self-discovery. For example, Bree’s character is full of contradiction and that he has difficulty in making decisions for his life. This is not surprising given that he is quite unusual for being transsexual and that he is forced to deal with conflicting and antagonistic social messages. He has also a very conservative mindset and, interestingly, along with his positive attitude, this has helped him get over his own crises. We have an entirely different and almost opposite character in Toby. He lacks moral and emotional capacities but he is matured and knows what he wants for his future. In a way, Bree’s and Toby’s characterization were complex that everyone in the audience could identify with an aspect of their personality. The movie was unique not simply for its entertainment value but, most importantly, for its social relevance. The Dreams of Sparrows is a documentary about Iraq by Iraqi filmmaker Hayder Daffar. The backdrop of this film is the post-Saddam era, and that it aims to document what the war has brought to Iraq as a country and to its people. Daffar’s attempt at searching for the truth in the film takes us with him as he cover all walks of life in Iraq, starting off with the arts and culture of Baghdad where we encounter Iraqi painters, writers and filmmakers and we learn their perspectives and point of views. As the film continues, the interviews proceed on discussing the politics of occupation as well as the Iraqi resistance. It concluded with the battle over Falluja and the devastating death of one of the crew members of the documentary. Interestingly, at the end of the film the filmmakers did a series of self interviews which was made

Discussion Essay Example | Topics and Well Written Essays - 250 words - 128

Discussion - Essay Example She describes it as the management for uncertainties. She denotes that Agile embraces change by determining the requirements of a project and implementing them throughout the project thereby making it easy to accommodate any changes. The other difference, according to Erin, is that the Agile approach promotes the implementation of user stories in which common risks are mitigated and return on investment realized. According to Erin, the Agile approach drives the scope while the Iron Triangle of Waterfall fixes it. In this case, the Iron Triangle determines the scope of a project before estimating the effort needed to make the project a reality. Finally, the time required and budget needed for the implementation of the project are derived from these estimates (Erin). An Agile project, on the contrary, begins with a high-level build-up of features and allows for the selection of specific user stories needed for implementation throughout the project. In this case, the project scope is defined in the entire project hence the feeling that it changes in the entire process. After a clear analysis of Erin’s lecture, it is important to note that the Agile approach can be used in the personal projects. When used, cases of project inflexibility and uncertainties can be

Sociology Essay Example | Topics and Well Written Essays - 750 words - 7

Sociology - Essay Example Urged by his therapist to see his son, Bree and Toby then went on a journey that saw the development of their relationship, first, from being based into a mutual respect then into a father and son’s. Clearly, TransAmerica primary theme is that of self-discovery. For example, Bree’s character is full of contradiction and that he has difficulty in making decisions for his life. This is not surprising given that he is quite unusual for being transsexual and that he is forced to deal with conflicting and antagonistic social messages. He has also a very conservative mindset and, interestingly, along with his positive attitude, this has helped him get over his own crises. We have an entirely different and almost opposite character in Toby. He lacks moral and emotional capacities but he is matured and knows what he wants for his future. In a way, Bree’s and Toby’s characterization were complex that everyone in the audience could identify with an aspect of their personality. The movie was unique not simply for its entertainment value but, most importantly, for its social relevance. The Dreams of Sparrows is a documentary about Iraq by Iraqi filmmaker Hayder Daffar. The backdrop of this film is the post-Saddam era, and that it aims to document what the war has brought to Iraq as a country and to its people. Daffar’s attempt at searching for the truth in the film takes us with him as he cover all walks of life in Iraq, starting off with the arts and culture of Baghdad where we encounter Iraqi painters, writers and filmmakers and we learn their perspectives and point of views. As the film continues, the interviews proceed on discussing the politics of occupation as well as the Iraqi resistance. It concluded with the battle over Falluja and the devastating death of one of the crew members of the documentary. Interestingly, at the end of the film the filmmakers did a series of self interviews which was made

Assessment in the Classroom Essay Example for Free

Assessment in the Classroom Essay Assessment plays a crucial role in the education system as it is a process of evaluating or appraising a piece of work in order to determine where a child is at, and what further teaching needs to be delivered. It is about making a judgment and identifying strengths and weaknesses. As assessment involves making a judgment it will almost inevitably include an element of subjectivity by the assessor. However, we should strive to make assessment as objective, fair, reliable and relevant as possible, (Darr, 2005a 2005b). Assessment of writing needs to focus on particular aspects, as set out in the success criteria, and needs to address the writing itself rather than the author, (Smith Elley, 1997). We assess for different purposes, some of which include motivation to learn, creating learning opportunities, to give feedback to both students and staff, to grade, and as a quality assurance mechanism for both internal and external purposes. Assessment can be defined in two categories; being formative assessment and summative assessment. Formative assessment is a range of formal and informal assessment procedures used by teachers during the learning process that help them to modify teaching and learning activities to order improve student achievement. This typically involves quality feedback rather than grades, and focuses on the details of content and performance. Summative assessment determines the achievement of learners at a particular time and is usually delivered at the end of a unit of work. A test may be given that aims to summarize learning up to that point. The results of this test may also be used to identify any weaknesses and then build on that using formative assessment, (Clarke, Timperley Hattie, 2003). One form of assessment that is commonly used in classrooms today is the use of a rubric or checklist. Rubrics can be holistic or analytical, general or task specific. Analytical rubrics identify and assess components of a finished product, whereas holistic rubrics assess student work as a whole. Rubrics allow teachers to be more objective in grading complex student performances. Rubrics also help students understand more clearly just what is expected of them in an assignment or activity. Rubrics give a reference point and language for raising expectations. Rubrics are a formative type of assessment because they become an ongoing part of the whole teaching and learning process. Students themselves should be involved in the design of such rubrics, and in the assessment process through both peer and self-assessment. This involvement empowers the students and as a result, their learning becomes more focused and self-directed. Many experts believe that rubrics improve students end products and therefore increase learning. When teachers evaluate papers or projects, they know implicitly what makes a good final product and why. When students receive rubrics beforehand, they understand how they will be evaluated and can prepare accordingly. Rubrics can also help students become better judges of the quality of their own work and can help the assessment to be more objective and consistent by forcing the teacher to clarify their criteria in specific terms. Rubrics provide useful feedback to the teacher regarding the effectiveness of the instruction, and also provide students with more informative feedback about their strengths and areas in need of improvement. If set out correctly, rubrics are easy to explain and follow. Arter and McTighe (2000) recommend holistic rubrics for simple products or performances, particularly ones with only one important criterion to assess. They also note that holistic rubrics are useful for â€Å"getting a quick snapshot of overall quality or achievement† No detailed analysis of the strengths and weaknesses of a product or performance. So, they’re not as useful diagnostically to help plan instruction. Nor do they provide students with detailed feedback to guide their improvement† (Arter McTighe, 2000, p. 21). Some teachers suggest that it is more difficult to construct analytical rubrics for all tasks. Creating the rubric, they may find the task of developing, testing, evaluating, and updating time consuming. Often teachers find it difficult to ascertain the correct set of criteria to define performance expectations, and using the correct language to express expectations can often be difficult. There can also be lower consistency amongst different teachers as they have different ideas about what constitutes acceptable criteria. The extra detail in the analytical rubric will help multiple grades emphasize the same criteria. As there is less detail to analyse in the holistic rubric, younger students may be able to integrate it into their schema better than the analytical rubric. Rubrics can also restrict the students thinking in that they may complete the assignment strictly to the rubric instead of taking the initiative to explore their learning. Also if the criteria that is in the rubric is too complex, students may feel overwhelmed with the assignment. Rubrics can provide both formative and summative information if used in the appropriate settings and manner. The ARBs, or Assessment Resource Banks are another form of assessment that is widely used in New Zealand Schools. Teaching and learning need to be an interactive journey between both the student and the teacher. Teachers need to know about their students’ progress and any difficulties they have so that they may adapt their teaching programme accordingly. These needs are often unpredictable and vary from one student to the next; therefore a variety of assessment procedures need to be used within the classroom environment in order to determine and meet the needs of all students, (Black and William, 1998). REFERENCES Arter, J. McTighe, J. (2000). Scoring Rubrics in the Classroom: Using Performance Criteria for Assessing and Improving Student Performance. Thousand Oaks, California: Corwin Press. Black, P. William, D. (1998b). Inside the black box: raising standards through classroom assessment. London: King’s College School of Education. Clarke, S. , Timperley, H. , Hattie, J. (2003). Unlocking Formative Assessment: Practical strategies for enhancing student’s learning in the primary and intermediate classroom. (1st NZ ed. ). New Zealand: Hodder Education. Darr, C. (2005a). A Hitchhiker’s guide to validity. Set: Research Information for Teachers, 2, 55-56. Darr, C. (2005b). A Hitchhiker’s guide to reliability. Set: Research Information for Teachers, 3, 59-60. Smith, J. , Elley, W. (1997). How children learn to write, (pp. 126-138). New Zealand: Addison Wesley Longman.

The marketing plan on levemir

The marketing plan on levemir The marketing plan on levemir 1.0 Executive Summary The marketing plan on Levemir for the Indian market presents the approach to increase market share of Levemir in basal analogue to 50% and in the basal insulin categories to 30% by 2012. We think that this target is achievable because of improving economy, market growth and our competitive advantage. In doing so we would retard the growth of Lantus and upgrade our existing patients on Insulatard (basal human insulin) to Levemir and would position Levemir the preferred basal insulin of choice for both type 1 and type 2 diabetes. 2.0 Corporate Vision We will be the worlds leading diabetes care company. We will offer products and services in other areas where we can make a difference. We will achieve competitive business results A job here is never just a job Our values are expressed in all our actions Our history tells us, it can be done There was no mission statement but Novo Nordisk (NN) had the vision statement as mentioned above. Ideally a mission statement should cover the firms priorities in terms of customer focus, value provided, market scope, guiding values and core competencies. The vision statement of NN is fair enough to clarify all these aspects, may be they could have added or modified more about their core competencies. 3.0 Current Marketing Situation Information about Indian Pharmaceutical, Diabetes Care and Insulin market is described in the appendix p 24. 3.1 The Basal Insulin Insulin Analogue Market The insulin analogue market is growing at 27%, predominantly contributed by the multinational pharmaceutical firms including NN, Eli Lilly and Sanofi-Aventis (fig 1). NN is leading the insulin analogue market with 54% market share followed by Eli Lilly and Sanofi-Aventis (fig 2). Figure 1: Insulin Analogue Market Growth Figure 2: Insulin Analogue Market Share Basal Insulin market can be categorised as animal, human and analogues and it offers a total market of Rs.58 crores and growing at 57%. In terms of volumes the total basal market is 810.4 million units (MU) and NN is the market leader in this segment with 46% market share. However, this share is largely because of high contributions coming from human basal. In the category of basal analogue, Sanofi-Aventis is a clear leader with ~77% market share and NN with 23% market share (fig 3). The key market insights from the basal analogue segment are as follows: The total basal analogue is worth Rs. 58 crores Lantus (insulin glargine): Rs. 45 crores Levemir (insulin detemir): Rs. 13 crores Lantus has ~77% market share and Levemir has 23% market share. Figure 3: Basal Insulin Analogue Value Market Share 3.2 Internal Sales Trend Total sales in 2007 and 2008 were Rs. 309 crs (23.6% growth) and Rs. 363 crs (17.5% growth) respectively. With respect to Levemir, sales were Rs. 8.88 crs (94% growth) and Rs. 16 crs (81%) in 2007 and 2008 respectively. The sale of Levemir until YTD November 2009 is 28 crores. The planned growth for Levemir next year (2010) would be 70%. Introduction of Levemir PenFill will further strengthen Levemirs stand against Lantus. 3.3 External Environment India is a growing economy with a stable government and Indian Pharmaceutical Market is also growing rapidly at 15%. Moreover, India has the highest number of diabetes population (51 million) in the world and is growing with westernization. Hence, its a dream of every Pharmaceutical company with diabetes products to be present in India. High market attractiveness and no barriers to entry so number of players in diabetes and insulin are growing. NN is focussed in shifting the patients to insulin analogues from human insulins as the analogue market has barriers to entry due to patents in place, less competition, no price war and has high profit margin. It is discussed in detail in the appendix p 27. 3.4 Market Size (Patient Population) India has the worlds largest population of people with diabetes, with an estimated 51 million people suffering from the disease. According to the International Diabetes Federation (IDF), India is expected to have 87 million people ailing from diabetes by 2030. India is considered as the diabetes capital of the world with a patient population of more than 50 million. Diabetes strikes the Indian population a decade earlier than the west. The reasons for the pandemic are attributed to genetic predisposition, changing lifestyle and urbanization. Treatment data (Table 1) suggests that out of 51 million, only 13 million people are diagnosed with diabetes but only: 7 million people are on medication Only 1.7 million are on insulin alone or in combination with OADs 3.5 Competitor Mapping Analysis The main competitors for NN India are: Eli Lily Sanofi-Aventis Wockhardt Biocon USV 3.6 Novo Nordisk SWOT Analysis (Internal Audit) Table 4: NN in the insulin market Strengths Diabetes is the core focus since 1920s esp. Insulin therapy Strong RD Well established in Indian market Developed the insulin market in india Continuous innovations Strong partnership with the Key Opinion Leaders in diabetes Large sales force > 500 dedicated for insulin products Weaknesses Lantus was the first basal analogue to launch in India, Levemir is not able to grow faster Higher attrition rate in the sales force Products are costly Opportunities India is the diabetes capital of the world with 51 million diabetic population Huge market for growth Develop the analogue market Threats Entry of local players Lantus patent expired launch of biosimilars, price cutting New therapeutic product launch such as GLP-1 analogues, DPP-IV inhibitors 3.7 Growth Strategy As per the Ansoffs matrix, NN is developing a new market for analogues. Hence, it is in the market development phase. As the human insulin market is crowded by generic players and more local players are entering due to market attractiveness and no barriers to entry, NN is focussing on creating and developing a new insulin analogue market so that the patients can be shifted to insulin analogues. The model is depicted pictorially in the appendix p34. 3.8 Portfolio Analysis Among the various diabetes care products, the insulin analogues including NovoMix, Levemir and NovoRapid are growing very fast and star as per the matrix. The human insulins (Mixtard, Actrapid Insulatard) are cash cows. The only OAD of NN is in the Dog stage and this maybe due to that we are not focusing in this product as we want to grow the insulin analogue market. As per NN strategy, we want to develop the analogue market, hence heavy investment and more noise level would be the key to our success. 4.0 Marketing Objectives Levemir the preferred basal insulin of choice for the treatment of both type 1 2 diabetes. Acceptance of Levemir as once-daily insulin by the doctors. To increase the value market share of Levemir in basal analogue category to 50% in next 3 years. To achieve a value market share of 30% in the basal human insulin category by 2012. To make Levemir a 30 crores brand by 2012. To launch Levemir Penfills by March 2010. To counter the growth of Lantus. To upgrade 50% of the patients on Insulatard (human insulin) to Levemir by 2012 To increase NovoRapid sales by copromotion with Levemir. 5.0 Marketing Strategy The complete range of insulin analogues, along with various delivery devices, in the Indian diabetes care market will be available only from NN. With NovoMix we will drive the analogue category in India which is predominantly a premix market (~80%). Levemir will be a part of this intensive offering, to shake up the market share occupied by Lantus. Being the only company with a full analogue portfolio, gives us the ability to initiate people with diabetes on a full analogue basal oral regimen. Levemir would be placed in the minds of the customers as the basal insulin of choice for intensive treatment for type 1 and type 2 diabetes. In both type 1 and type 2 patients, Levemir will be a once daily dose available in FlexPen. 5.1 Segmentation Prescribing doctors were divided into different categories on the basis of their prescription behaviour, qualification and influence on other peers, society or key decision maker in large institutions of repute (table 6). Prescription pattern was found out by market research (external agency) and internal data obtained from the sales team. The number of sales call, expenditure on the Dr for research purpose, international sponsorships, exposure to international forums and advisory board membership would vary for each category of physician. Levemir prescription would be generated primarily from the A and B class doctor. Hence, segmentation will help the sales force to focus better on the key customers and less cannibalisation into premix analogue segment. 5.2 Targeting Patients: Levemir will be targeted at the following categories of patients: Type 1 Diabetes: For intensive control Type 2 Diabetes: For patients on basal-oral therapy The main patient benefit will be improved control and safety coupled with no undesirable weight gain compared to Insulatard and Lantus. These benefits will be offered together with a far superior delivery device the FlexPen. Majority of the patients will come from basal-bolus to Levemir. As can be seen from the figure 5, 40% of the patients will come from basal-bolus therapy followed by basal only (20%). It will be important to focus on these two segments to ensure rapid market penetration. Prescribers: Levemir will be targeted at the following categories of doctors and prescribers (table 7): The target doctors for Levemir will be Diabetologists, Endocrinologists, Cardiologists and Physicians particularly Lantus prescribers. Key customers are described in detail in appendix p32. 5.3 Positioning The product proposition or the key to owning the positioning in the doctors mind is based on better glycaemic control and positive differentiation of Levemir over both Insulatard and Lantus. The positioning line for Levemir in India will be as follows: Add Levemir once-daily, reduce weight gain Weight neutrality assists the physician to achieve optimal control with fewer hypoglycaemic episodes and no undesirable weight gain. Levemir once-daily with OADs has to be ingrained in the doctors mind. Key messages: The key messages will aim to reinforce good glycaemic control and weight neutrality would be the key differentiator from Lantus: Weight neutral property Good glycaemic control with once-daily dosing with OADs. Controlling Diabesity leads to better quality of life and safety Levemir together with NovoRapid and NovoMix 30 are the only insulin analogues available in the advanced delivery system the FlexPen. Ultimate Control Key Messages are described in detail in the appendix p 35. 5.4 Critical Success Factors To block the growth of Lantus that has now been in the market for over 5 years Manage neutralize the entry of newer players such as Apidra (Sanofi) and Glargine from Wockhardt and Biocon. Ability of NN field force to effectively create awareness and brand acceptability for Levemir among prescribers will be crucial in establishing Levemirs position in the market. The benefits of basal-oral in type 2 and basal-bolus therapy in type 1 patients will have to clearly emerge. This will help in reinforcing the benefits of Levemir and strengthening the brand among the doctor and patient communities. Acceptance of the price point by the prescriber and the purchaser/ patient is critical for Levemir to gain prescriptions as well as market shares. Clear targeting of Levemir to Class A B doctors. Successful launch of Levemir Penfills in March 2010. 6.0 Marketing Mix 6.1 Product Levemir is a solution for injection that contains the active substance insulin detemir. It is available in pre-filled pens (FlexPen). Levemir is used to treat adults, adolescents and children over the age of six years who have diabetes. The medicine can only be obtained with a prescription. Levemir is imported to India from the manufacturing plant in Copenhagen (Denmark). Levemir is an insulin analogue prescribed to patients with diabetes for meeting the basal insulin requirement. Other insulin analogues of NN are NovoRapid and NovoMix 30. All the insulin analogues including Levemir are patented product of NN. 6.1.1 Product Life Cycle Management Source: mbarreiro.wordpress.com/ Levemir was launched in May 2006 in the Indian market. Levemir was second to Lantus in basal insulin analogue category in India. Although Levemir is 3 years old in Indian market, still it has not grown as expected compared to the global market. As per the product life cycle graph, Levemir is in the initial part of growth phase, needs more attention and intensive promotion to reach the peak. Hence the focus will be on the single biggest benefit of Levemir i.e. Less undesired weight gain and Once-daily therapy with OADs in all our communications. This will ensure that Levemirs key differentiator of Weight Advantage is completely understood and appreciated by the prescriber base. The integration of Levemir with NovoRapid will be extremely important to establish Levemir as the key part of basal-bolus therapy. This will be achieved with joint promotion and communication activities with NovoRapid with the key objective being the importance of basal-bolus therapy in the proper treatment of diabetes. Strong brand showcasing in all reputed diabetes journals, conferences and meetings with leading Key Opinion Leaders endorsements will be the key to success of Levemir so that Levemir reaches the peak of growth phase. 6.2 Price Pricing in India has to be extremely competitive as it is a very price sensitive market. Pricing here follows certain regulatory procedures. Since insulin falls under the price controlled drugs and pharmaceutical products category there is a maximum selling price which needs to be approved from the pricing authority NPPA (National Pharmaceutical Pricing Authority). They would evaluate the recommendation on the following parameters: Affordability for the masses and criticality of making this product available to all if Life saving (Insulin comes under this category). Manufacturing cost the pharmaceutical company claims to incur Competitive pricing Post this NPPA gives clear approval based on which a license to market is procured. The following price was approved by NPPA after our recommendation. Product Type MRP (Rs) Levemir FlexPen 988 NN is a market leader in diabetes market globally including India and is known for its strong research and development activities. Levemir is an innovative patented product; the pricing is based on the value perceived by the customers (doctors). The pricing decision has also been done taking into account on the price of the competitor that existed during launch, Lantus Optiset Pen (MRP = Rs 801). 6.3 Promotion NN would adopt both Push strategy and Pull strategy as promotional tools. The Push strategy would be through promotional activities target at the prescribers (doctors), whereas the Pull strategy would be through increasing awareness of the end consumer (diabetic patients) about good glycaemic control, less undesired weight gain, less hypoglycaemia and easy to use insulin pens. Advertising Sales Promotion Public Relations Personal Selling Sampling The promotional tools are described in detail in the appendix p35. 6.4 Place Distribution channel structure: Levemir will be distributed via wholesalers through our channel partner M/S. Abbott India Limited. There will be no change in the distribution channel for Levemir. We will focus on Metros and larger cities to gain market volumes. Levemir will be made available in select retail outlets. The pharmaceutical distribution channel in India is described pictorially in figure 7. Figure 7: The Pharmaceutical Distribution Channel in India Note Figures in %age indicate %age of medicines supplied to the entity Acknowledgement: I am grateful to Mr Devdutt Dash, Senior Product Manager Levemir, Novo Nordisk India for providing the market data on Indian Pharmaceutical Industry, Diabetes Care, Insulin Insulin analogues and internal sales data of NN, Levemir and Lantus. 7.0 References and Bibliography 1. Kotler, P, Armstrong, G, Wong, V Saunders, J. ed. 2008. Principles of Marketing. Pearson Education Ltd: Prentice Hall. 2. mbarreiro.wordpress.com/ 3. Roger, J. B. 2nd ed. 2000. Market-Based Management: Strategies for Growing Customer Value and Profitability, (Upper Saddle River, NJ: Prentice Hall), p.127. 4. tutor2u.net/business/strategy/ansoff_matrix.htm 5. Wood, M.B. ed. 2007. Essential guide to marketing planning. Pearson Education Ltd: Prentice Hall. 6. www.financialexpress.com//indias-gdp200910/435703/ 7. www.IDF.org 8. www.novonordisk.com

Enlightenment from The Tao Te Ching Essay -- Tao Te Ching Essays

Enlightenment from The Tao Te Ching The Tao Te Ching can be helpful to all, and the reading of it may be enlightening. Reading the Tao can give much insight on the challenges and dangers that humans must face in this world, how a person should live his life, the dangers of a powerful ruler, how the state should rule, how citizens should serve the state, and the messages or forewarnings for us today. Mankind has the tendency to be self-conscious, greedy, and materialistic, and human history shows this to be the case in all societies. Even in China they suffer from the selfish aspects of humans. The Tao states on page 9, â€Å"Chase after money and security/and your heart will never unclench.† It is natural for people to want things, but the Tao is saying that the chasing after money is the danger. In our society this materialistic attitude is apparent, for when people buy expensive things they cannot afford, they immediately say, â€Å"Charge it!† If the Tao was written today it would read, â€Å"Credit cards are for those who chase after money/their pocketbooks will never be s...

God and the Absolute Law :: Religion Theology

God and the Absolute Law This vast universe, which we understand so little of, is governed by a set of rules and principles which were laid down since the dawn of time. The universe was created by God and it is He who laid down these rules. It is also He who created time and then created life out of nothingness. While doing so, He also instructed us how to spend our lives and told us what is right and what is wrong. In other words, He told us what to do and what not to do, and we, each and everyone of us, is bound to concur and abide by these rules. Culture and race is irrelevant ; these laws are absolute and are meant for every individual. One of the laws and/or rules tells us that the human body and the soul is not our own and we have no right to harm it in any way. We do not own them since it is not us who gave them form but it is God who gave them to us for a finite period of time. We value this human life and it is our natural instinct to save ourselves from any harm. It is every man^s constant will to survive. This is a form of an absolute law which governs our every action. It cannot be called a fabrication of mankind because ever since the dawn of time, every human being has fought for his/her own survival. It is ingrained into our nature to try to protect ourselves. So it must be absolute. Theft is another aspect of life which is governed by an absolute law. God gave us life and he provides for each and everyone of us. He bestows us with what we deserve ; nothing more, nothing less. And He told us that we have no right to steal anything from anyone else because it does not belong to us and was not meant for us. This concept, that stealing some else^s property is bad, is also included in mankind^s nature. And therefore it is an absolute law. Examples of thieves and robbers do not refute the existence of the absolute law because they are just people who do not have a strong belief in themselves. They fail to realize that they have everything they deserve and that they should be thankful for what they do have. God and the Absolute Law :: Religion Theology God and the Absolute Law This vast universe, which we understand so little of, is governed by a set of rules and principles which were laid down since the dawn of time. The universe was created by God and it is He who laid down these rules. It is also He who created time and then created life out of nothingness. While doing so, He also instructed us how to spend our lives and told us what is right and what is wrong. In other words, He told us what to do and what not to do, and we, each and everyone of us, is bound to concur and abide by these rules. Culture and race is irrelevant ; these laws are absolute and are meant for every individual. One of the laws and/or rules tells us that the human body and the soul is not our own and we have no right to harm it in any way. We do not own them since it is not us who gave them form but it is God who gave them to us for a finite period of time. We value this human life and it is our natural instinct to save ourselves from any harm. It is every man^s constant will to survive. This is a form of an absolute law which governs our every action. It cannot be called a fabrication of mankind because ever since the dawn of time, every human being has fought for his/her own survival. It is ingrained into our nature to try to protect ourselves. So it must be absolute. Theft is another aspect of life which is governed by an absolute law. God gave us life and he provides for each and everyone of us. He bestows us with what we deserve ; nothing more, nothing less. And He told us that we have no right to steal anything from anyone else because it does not belong to us and was not meant for us. This concept, that stealing some else^s property is bad, is also included in mankind^s nature. And therefore it is an absolute law. Examples of thieves and robbers do not refute the existence of the absolute law because they are just people who do not have a strong belief in themselves. They fail to realize that they have everything they deserve and that they should be thankful for what they do have.

Passion Is Both Imprisoning and Liberating

Analyses the emotional changes of Jed and How does he Imprison Joe' One of the major characters in the novel is Jed Parry, one of the main male leads. Jed is a harsh Christian, to put it kindly â€Å"Please leave your message after the beat. And the may the Lord be with you†. After the ballooning Incident, he develops a voracious obsession with Joe Rose, who we know has a wife; Claries. Jed doesn't seem like the violent type, though the power of his obsession Is Itself a kind of violence.He ascribes his love for Joe In his various letters and phone messages, as something dictated by God. He sees himself, as the result of Joey's escape. The tension here is a slight variation of that between Joe and Claries. It revolves around the battle between science and faith. Throughout the novel, Jed expresses his love and views towards Joe very openly and seems Like the character In which he follows his heart instead of his head. From when Joe receives a phone call from Jed, enquiring whe n he shall be meeting with IM, he ends his part of the phone call with; â€Å"l can come to you. He hesitates while saying this and with no surprise Jed replies with † No. Tell me where you are. † The fact that Jed is very versatile and forgiving towards Joe tells us that he is truly in love with him. Jed Is very passionate towards Joe and portrays this deeply; â€Å"I don't know why you've chosen me. All I know is that I love you too now, and that there's a reason for it, a purpose. † Through this he seems to have put Joe in a very awkward moment. From this he feels and knows that Joe has to react in either a way of horror or agreement.Joe feels trapped and very imprisoned even though Jed is only expressing his feelings and trying to understand why Joe doesn't feel the same way. Later on In the novel, Jed starts to (In certain ways) ‘Interrogate' Joe so he starts to understand exactly how he feels; â€Å"look. You don't have to go about it like this. You could save us both so much misery. † This back fires as Joe still doesn't express the truth and his full emotions. Jed continues this ‘act' as he later on says â€Å"What have I done to you?Why are you keeping this up? † Joe has Instigated this and feels manipulated and controlled by him. Parry starts to get very affectionate towards Joe Rose, maybe trying to get through to Joe in a different way. He states; â€Å"Something passed between us, up there on the hill, after he fell, it was pure energy, pure light? † He tries to approach Rose in many ways and I believe this is his final attempt to reach Joe. This quote defines the way in which parry express' love.He believes this is the true meaning of love and how he feels towards Joe. The fact that Joe Rose Is married doesn't even cross Parry's mind even thong en Is very aware AT ten Tact; â€Å"l en only way Is Tort ten tenure AT us to talk. † From this, I think that Parry believes this is all a game; a love triangle in which he believes he van fox but Joe isn't taking it. By the end of chapter seven Joe finally loses his patience, hails a taxi and leave abruptly when Jed mentions dealing with what he sees as the ‘Claries problem'.

Negative Potential of Video Games Essay

Controversial subjects comes in all forms and fashions and sometimes presents disagreements within. The controversial subject that I have chosen has been around for many years and have allowed individuals to take a stand for their opinions about the situation. â€Å"The debates on video games violence has arguably been narrow, in that it assumes that such games have only negative effects and ignores the possibility of positive effects†. (Ferguson, C.  J, 2007) Within the Article it provides stability and creditability in the problem of violence in video games. The Article is called Negative Potential of Video Games by Russell Sabella, but instead of focusing on the facts of how and why this is an issue it provides facts the boys demonstrate these acts far more and singling this gender out within the article. With the validity of this important information that needs to motivate our youth this article depicts that boys will see and demonstrate more violent acts. Understanding that the main focus should be the youth, only boys were singles out and this article also assumed that boys show a greater tendencies to be aggressive due to the motivation of video games â€Å"This is especially true for boys who seem to show greater tendencies to be aggressive and to seek out higher media violence exposure†. (Russell A. Sabella Ph. D. , 2013) Video games contributing to youth violence and have demonstrated negative actions which caused support groups to stop the creation, sales, or renting to individuals under the age of 18 due to negative acts of harm represented by the youth. The influence that the video games present to the youth consist of aggressive behavior, violence, school shootings and even bullying. â€Å"Recent highly publicized school shootings; reports of gang; young people obsessed with violent video games, movies, and song lyrics; and media prone to publicize all incidents of violence no matter how tragic or trivial have left us with a sense of crisis and eminent danger†. (Huffine, C. W. , 2003) Reliability, creditability, and validity becomes highly important when it shares information to individuals on this subject. Being able to support facts and the subject at hand has to be done officially to allow the correct person which is the youth to understand the severity and the problem clearly. When identifying logical fallacies in the argument which is the effect of not being real and or false, this argument gives great logics for the reason of violence within. It provides the reader with the ability to understand evidence and negative effects of inappropriate video games. Within the article it even breaks down the issues of violence and desensitization to provide the best advice for the problem.